Swiss Beauty is a fast-growing Indian cosmetics brand that launched in 2013 in New Delhi, founded by brothers Amit and Mohit Goyal . Inspired by Swiss standards, the brand blends international cosmetic quality with formulas tailored for Indian skin tones.
Extensive SKUs: Over 1,500 SKUs including lipsticks, foundations, eyeshadows, primers, compacts, and brushes
Swiss Beauty Select: Launched July 2024 as a premium sub‑line infused with skincare ingredients (Vitamin E, coconut water), vegan and cruelty‑free, initially sold via Nykaa & own website
Gen Z-focused line: “Craze” caters specifically to younger audiences with trendy, multi-functional products